A practical CSA training experience + 1 Hour Private Coaching to help you communicate with clarity and build genuine client relationships.
A practical, relationship-centered sales development program designed to help professionals communicate with clarity, build trust, and increase conversions through the CSA framework.
TOTAL VALUE: $2,697
YOU PAY: $697
We’re On a Mission To Equip Professionals With a Sales Approach Built on Clarity, Confidence & Authentic Connection.
In today’s fast-paced and competitive marketplace, companies are no longer judged solely by their products or services. Buyers are smarter, more cautious, and far more discerning than ever before. They expect more than features and discounts—they expect to be understood, respected, and genuinely served.
The Cohesive Sales Approach (CSA) doesn’t just teach how to sell—it shows how to connect with authenticity, communicate with integrity, and close with trust, so every in-bound sale becomes a shared success story, not just a transaction.
CSA provides organizations with a clear, principled, and results-driven way to meet those expectations. CSA is a five-step, needs-based, relationship-driven, and consultative, in-bound selling system that strengthens trust, deepens consumer relationships, and ensures that every sales interaction is meaningful, memorable, and mutually beneficial.
Rapport – Connection Before Content.
Inquiry – The Art of Self-Discovery.
Guide – Recommendation using the Benefit-Solution.
Handle Concerns – Use Feel, Felt, Found.
Two-Option Close – Empowered Decisions.
TOTAL VALUE: $2,697
YOU PAY: $697
Full 5-Step CSA Curriculum Access: Covers the communication cycle, relationship building, alignment techniques, sales conversations, follow-through habits, and customer retention.
Downloadable Workbooks + Practice Tools: Get exclusive downloads, templates, checklists, and guided exercises that help you apply what you learn to real-world situations.
1 Private Coaching Session (60 minutes): You will sit 1:1 with a certified Cohesion Culture™ Crew coach to: apply the CSA model to your current role & strengthen confidence in sales conversations
24/7 Access to S.A.L.L.E., your sales coach in a pocket — Your AI-powered sales assistant. Trained on The Cohesive Sales Approach and Becoming a Cohesive Leader, she’s available 24/7 to answer questions, guide you through the CSA framework, and support real-world sales conversations.
Participants come from a range of roles and industries, including:
Sales professionals seeking a clearer, more consistent approach
Service-based professionals who rely on strong communication
Small business owners managing their own sales conversations
Professionals looking to strengthen confidence in client interactions
Meet The Coaches
Dr. Troy Hall is an award-winning talent retention consultant, international speaker, bestselling author and an International Development Educator. Dr. Troy has dedicated his career to establishing a cycle of culture wellness in the corporate and professional sphere as the founder of Cohesion Culture™. His consulting and executive coaching engagements are built on the strategic framework of cohesion, making the concepts of belonging, value, and shared commitment easy for organizations to adopt and implement.
Ben-Jamin (pronounced Ben Jammin') Toy is a passionate, faith-driven, generous life-loving man. Daily, Ben strives to be a better husband and human. His mission is to be a passionate leader who avidly embraces deliberate actions to grow and harvest the best, abundant fruit in himself and others. Professionally, Ben-Jamin works with elite clients spanning the globe, from well-known Fortune 500 companies to special ops forces representing five countries. He is the founder of On Purpose Adventures, co-owner of Nature Adventures, and co-founder of Cohesion Culture™.
Dr. Troy Hall & Ben-Jamin Toy
Why the Cohesive Sales Approach Matters
There Are Five Main Reasons...
Rapport – Connection Before Content. True influence begins with connection. In CSA, sales conversations don’t start with a pitch—they begin with rapport. Using behavioral insights such as the DISC model, sellers learn to adjust their communication style to match the buyer’s energy, tone, and pace.
Inquiry – The Art of Self-Discovery. Rather than telling buyers what they need, CSA teaches sales professionals to ask open-ended, non-leading questions. This empowers the buyer to express their thoughts, feelings, and goals—often uncovering needs they hadn’t verbalized yet.
Guide – Recommendation using the Benefit-Solution. Once the buyer’s needs are fully understood, sellers shift from inquiry to guidance. But instead of dumping features or rattling off a script, CSA teaches the Benefit-Solution format: start with what’s in it for them (WIIFT), then connect that benefit to a supporting feature.
Handle Concerns – Use Feel, Felt, Found. Concerns and objections aren’t problems—they’re opportunities. CSA trains sellers to proactively invite concerns and respond with empathy using the Feel, Felt, Found method. By normalizing the concern and offering insight and proof, sellers reduce buyer anxiety and build the emotional confidence needed to move forward.
Two-Option Close – Empowered Decisions. The close isn’t a finish line—it’s a collaborative conclusion. In CSA, sellers offer the buyer two personalized options, both aligned to the buyer’s stated needs. This Two-Option Close shifts the conversation from “yes or no” to “which path is better for you?”—creating a sense of control, empowerment, and alignment.
This leadership framework guides both new and seasoned professionals through a powerful journey of self-discovery — and it’s actually fun and productive!
The AI-bot C.A.R.L. is really worth exploring. A refreshing, practical way to grow your leadership.
I now enjoy the paid level of this academy!
~ Diane A.
I was honored to read the BACL book while I explored the academy & I LOVED IT. Dr. Troy and Ben-Jamin have taught me the importance of using practical, hands-on strategies that have encouraged me to take bolder steps in my career. The resources they provide are tools that I use over and over again to guide my own growth and influence others.
~ Leslie Webb,
SVP of People and Strategy
What an incredible free resource! I've read a lot on leadership, but this community gives you real tools, not just theory. The roadmap, the content, the group support—it all finally makes sense. It’s exactly what I needed to start showing up as a better leader.
Totally worth joining.
~ Ryan P.
Becoming a Cohesive Leader' is a guide for individuals who feel stuck, overlooked, or underdeveloped in their roles.
This is a must-read for anyone ready to take their professional journey to the next level!
~ Chris Singleton,
Bestselling Author & Inspirational Speaker
The free community gave me a fresh perspective and helped me feel seen as a leader.
I loved the experience so much, I upgraded to the paid version—and it’s been a game-changer. Becoming a cohesive leader ebook is worth reading and has meaningfully helped me in my growth!
~ Melanie S.
