Prepared for Business Leaders Committed
to Long-Term Growth
In today’s fast-paced and competitive marketplace, companies are no longer judged solely by their products or services. Buyers are smarter, more cautious, and far more discerning than ever before. They expect more than features and discounts—they expect to be understood, respected, and genuinely served.
The Cohesive Sales Approach (CSA) doesn’t just teach how to sell—it shows how to connect with authenticity, communicate with integrity, and close with trust, so every in-bound sale becomes a shared success story, not just a transaction.
CSA provides organizations with a clear, principled, and results-driven way to meet those expectations. CSA is a five-step, needs-based, relationship-driven, and consultative, in-bound selling system that strengthens trust, deepens consumer relationships, and ensures that every sales interaction is meaningful, memorable, and mutually beneficial.
PLUS ... SPECIAL INVITATION TO OUR CSA BOOK POST-LAUNCH PARTY ON NOVEMBER 20, 2025, AT 12-12:30PM (ET) to get your special discounts on workshops and online training.
Meet The Authors
Dr. Troy Hall is an award-winning talent retention consultant, international speaker, bestselling author and an International Development Educator. Dr. Troy has dedicated his career to establishing a cycle of culture wellness in the corporate and professional sphere as the founder of Cohesion Culture™. His consulting and executive coaching engagements are built on the strategic framework of cohesion, making the concepts of belonging, value, and shared commitment easy for organizations to adopt and implement.
Ben-Jamin (pronounced Ben Jammin') Toy is a passionate, faith-driven, generous life-loving man. Daily, Ben strives to be a better husband and human. His mission is to be a passionate leader who avidly embraces deliberate actions to grow and harvest the best, abundant fruit in himself and others. Professionally, Ben-Jamin works with elite clients spanning the globe, from well-known Fortune 500 companies to special ops forces representing five countries. He is the founder of On Purpose Adventures, co-owner of Nature Adventures, and co-founder of Cohesion Culture™.
Dr. Troy Hall & Ben-Jamin Toy
Why the Cohesive Sales Approach Matters
There Are Five Main Reasons...
Rapport – Connection Before Content. True influence begins with connection. In CSA, sales conversations don’t start with a pitch—they begin with rapport. Using behavioral insights such as the DISC model, sellers learn to adjust their communication style to match the buyer’s energy, tone, and pace.
Inquiry – The Art of Self-Discovery. Rather than telling buyers what they need, CSA teaches sales professionals to ask open-ended, non-leading questions. This empowers the buyer to express their thoughts, feelings, and goals—often uncovering needs they hadn’t verbalized yet.
Guide – Recommendation using the Benefit-Solution. Once the buyer’s needs are fully understood, sellers shift from inquiry to guidance. But instead of dumping features or rattling off a script, CSA teaches the Benefit-Solution format: start with what’s in it for them (WIIFT), then connect that benefit to a supporting feature.
Handle Concerns – Use Feel, Felt, Found. Concerns and objections aren’t problems—they’re opportunities. CSA trains sellers to proactively invite concerns and respond with empathy using the Feel, Felt, Found method. By normalizing the concern and offering insight and proof, sellers reduce buyer anxiety and build the emotional confidence needed to move forward.
Two-Option Close – Empowered Decisions. The close isn’t a finish line—it’s a collaborative conclusion. In CSA, sellers offer the buyer two personalized options, both aligned to the buyer’s stated needs. This Two-Option Close shifts the conversation from “yes or no” to “which path is better for you?”—creating a sense of control, empowerment, and alignment.
PLUS ... SPECIAL INVITATION TO OUR CSA BOOK POST-LAUNCH PARTY ON NOVEMBER 20, 2025, AT 12-12:30PM (ET) to get your special discounts on workshops and online training.
Oh Yeah... There are FREE Bonuses for purchasing
We wrote this book to guide you toward real conversations that lead to real results, and to
provide a tremendous amount of value. PLUS, we're throwing in FREE bonuses as well!
FREE BONUS GIFT #1:
Immediate Access to S.A.L.L.E., your sales coach in a pocket.
Say hello to S.A.L.L.E., (Sales Assistant for Learning, Leading, and Engaging), the second AI-powered book bot of her kind. Trained on the full content of the books: The Cohesive Sales Approach and Becoming a Cohesive Leader, S.A.L.L.E. is available 24/7 to answer your sales questions, help you apply the 5-step CSA framework, and coach you through real-world conversations. Whether you’re prepping for a client call, refining your close, or simply want to learn faster – she’s right there with you.
Ask her anything.
Get real-time, research-backed answers.
Start selling smarter — with a trusted AI by your side.
S.A.L.L.E. is more than an AI tool – she’s a transformation guide that turns knowledge into action.
FREE BONUS GIFT #2:
Instant Access to the eBook "The Cohesive Sales Approach"
Why wait to level up your sales game? As soon as you complete your pre-order, you’ll get instant access to the eBook version of The Cohesive Sales Approach. That means you can start learning and applying the CSA framework long before your printed copy arrives. Read it on your phone, tablet, or desktop — and begin practicing the techniques that create connection, inspire confidence, and lead to higher conversions.
Learn the 5 steps.
Shift your mindset.
Watch your sales approach transform.
Get a head start on connecting, communicating, and closing.
How to Claim Your Bonuses After Purchase
1
Step 1: Go to Amazon.com via web browser (not app)
Search The Cohesive Sales Approach
Record your invoice/confirmation #
PLUS ... SPECIAL INVITATION TO OUR CSA BOOK POST-LAUNCH PARTY ON NOVEMBER 20, 2025, AT 12-12:30PM (ET) to get your special discounts on workshops and online training.
2
Step 2: Get Your Bonuses, complete this form to Start learning. Start leading. Start selling the cohesive way — today.
Here's Everything You Get With Your Book Purchase:
-
SPECIAL INVITATION TO OUR CSA BOOK POST-LAUNCH PARTY ON NOVEMBER 20, 2025, AT 12-12:30PM (ET) for special discounts and promotions for workshops and online training.
-
BONUS GIFT #1 - Immediate Access to S.A.L.L.E. – Your AI Sales Assistant
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BONUS GIFT #2 - Free eBook of The Cohesive Sales Approach
Thanks for taking the time to read this page, and we look forward to hearing your thoughts on the book!
Dr. Troy & Ben-Jamin Toy
